Here is a step-by-step showing each stage of my creative process and how I realized that sometimes you need to follow your instincts in order to create something wonderful!
The assignment was to create a piece of abstract collage-style wall art for a shop like Anthropologie or Urban Outfitters for the 25–45-year-old female consumer during the course, Make Art That Sells part A. The assigned colors were: RED & YELLOW.
I started by collecting different objects around the house to make my own marks and I created textures with pastel, watercolor, pencil, ink pens and other. Then, I transfered my artworks onto the computer and experimented a long time by moving things around. Nothing was working, so I decided to put this first attempt aside and started again with a new approach.
I fixed myself a new goal and decided to fill one page with everything that comes to my mind combining different medias. I was having a bit more fun adding watercolors on top of cut-out and scattering various shapes and doodle around the sheet. I made a happy mess! That night I went to bed feeling very relaxed visualizing my assignment and felt I was going in the right direction!
When I woke up the first thing that I did was to go straight to my office to see my artwork. I look at it but I felt confused. I didn’t like it and because I used a office paper, there was no way I could build up more layer of paint on top as adding more would turn the freedom mess into muck. I left the house and drop my kids to school and as I was walking back home I had an idea: I am going to cut my artwork into long strip and mix and match them. “I can’t wait to go home...walk faster!” Even if I didn’t really like my mess, it was hard at first to let go and cut through it but after a while it was very gratifying. Some motif and texture started emerging from my stripes as I was moving them around to try to create something new.
I took multiple pictures of different arrangement and uploaded them on my computer. I was very excited to see the result on the screen. I played with the hue and saturation and I have to admit that the restricted color palette I was given, even if I didn’t like it at the start, was helping me to not get carried away by spending hour deciding on which color option was the best. I was having so much fun doing a digital mess now!
I stepped back to look at my artwork and asked myself what emotion and feeling do I get by looking at my work? “DREAM! I am making and building a dream. Make your dream come true! Here is my quote!” I started gathering flowers from my flower bank (every time I make a sketch of a flower I scan it and add it to a Photoshop file that I named flower bank).I found a lovely little portrait that I made a month ago which I have been dying to use. Everything started to take shape and I felt very happy about it. “I am now done! Go to bed and tomorrow you can add the finishing touches and upload it. Wow that was quick!” Bedtime...
The following day, I was very positive when I sat down to finish my artwork. I was feeling like I wanted to play more with it. So here I go again trying different things when EUREKA! “This could go there and this can become a kimono dress and I can add this texture at the background...” I was unstoppable, playing, singing and making my dream come true. I loved it! I was having fun making art and following my instincts! This creation was building up very fast, like if I was making a puzzle. It felt so natural, like nothing was forced because I was adding and building my artwork using pieces, texture and motif that I LIKED. I even managed to incorporate some texture and shapes created during my first exploration. I am actually very proud of the final result.